Florida Spa Association The Scoop
"FALL" Back in Time
A Note From Ilana

Happy September, everyone! Are you as excited to say goodbye to summer as we are? It certainly has been a hot one! We replace summer with hurricane's hoping they go easy on us.

Fall is the start of many exciting events in the industry. FSA is holding their last event for the year on September 16th, in Naples. We also get to start holiday celebrations, including the Jewish holidays in September. Wishing our friends and families a Sweet New Year celebrating Rosh Hashanah.

We have an eventful month ahead. We are looking forward to seeing all of our spa friends at upcoming events. Wishing you a safe, successful September!!

-Ilana Moses
-Founder and CEO of FSA



Be on the lookout...
for the NEW FSA app, "FSA CONNECT," to keep you connected on the go.


Check out the NEW FSA "SPA JUICE" section of the newsletter.
Get the scoop on who got married, who had a baby, who got promoted, moved to another spa, etc.... See it all in Spa Juice.
Go to section...


Featuring Keynote presentation on Anti-Aging

Win a FREE Botox Treatment

50 Minute VIP Enhancement Spa Treatments
(By invitation as a guest of vendor)

Cutting Edge Vendor Showcase
(Over 20 Exciting Vendors)

Can it get any cuter?

Check out what these spa directors are capable of producing... Gorgeous BABIES!!

img Meet Piper - Outrageously adorable little girl of Crystal and Nate Steere (Spa Director, Spa Terre, La Playa Beach and Golf Resort)!






Introducing Nikola (aka Niko), the wildly handsome and popular son of Phil and Alena Stavnjak (Spa Director, Viceroy Miami)





Do you have exciting news to share with us? We want to know!! Keep us informed at

imgJennifer Licciardi
Director of Spa,
Hyatt Regency Coconut Point Resort & Spa

Jennifer is a 22-year veteran in the spa industry with remarkable experience and talent in working with renowned hotel and resort spas. Currently the Spa Director at the Stillwater Spa at Hyatt Regency Coconut Point Resort & Spa, Jennifer has held this position for over 7 years, building an extraordinary spa team and is highly respected by her staff. She was recognized at Hyatt as Manager of the Year in 2010 because of her overall successes in the spa and was allowed an all-expense paid extravaganza trip to Kauai! She has since received many accolades as a Senior Leader within the Hyatt Corporation. Prior to this position, her spa passion began at The Ritz-Carlton, Naples Beach Resort where she worked for 12 years, opening the Naples resort as a lead therapist. The last 4 years at the Ritz, she was the Spa Manager and had the honor of opening several of the Ritz Carlton Hotels and Spas, including the very emotional re-opening of the Ritz Carlton New Orleans after Hurricane Katrina. She was recognized for her talents in leadership, customer service skills and her biggest passion, staff development. Jennifer is a partner in the future spa leaders program and internship at FGCU and the Hyatt Ambassadors program at the University. She volunteers her time mentoring spa-focused students and her most recent connection just received the 2015 ISPA Foundation Mary Tabacchi Scholarship. Jennifer resides in Naples, Florida with her fiance, 19-year-old son, and 2 dogs. We wish her all the best in her endeavors and thank her for hosting the FSA fall event at her beautiful spa.

imgLike Us On Facebook!

Like us on Facebook and leave a comment on the Florida Spa Association page!
Like Us Now!

Janna will also be participating as one of the Keynote Presenters on the benefits of skincare, as it relates to anti-aging, at the event in September at the Hyatt Stillwater Spa.

This vendor spotlight is for vendors that support the FSA.

Six Essential Steps to Attract and Retain Male Clients
- By Dori Soukup

Although the spa industry is evolving and men are visiting spas, they still only represent a little over 20% of spa visitors. It's a pity that we are only capturing a small segment of this target market. How about your facility? What is the ratio of women to men in your business and what are you doing to capture more male clientele?

As a consulting firm, we visit spas all over the world and the reason spas don't capture more men is due to current positioning. From the menu, the website, the decor, to the experience...let's face it, most spas cater to women and not so much to men. Let's say you have a clothing store and it's filled with women's clothing and you have one rack for men. How many men do you think will come in to shop there? Not many. However, that's what is happening in the spa industry. When you look at a spa menu, you'll be lucky to see a picture of a man... and then you might see one facial for men. Why would they come? If you want to increase your male clientele, you've got to make some changes. Read on to discover how to implement Six Essential Spa Changes to Attract & Retain Men and experience exponential growth.


Have a Question?

What do you want to learn about spa operations, the spa industry, leadership, vendor relations, wellness...? Each month, we will select one question and experts within the FSA team will share their insights in the upcoming newsletter. Send your questions to

This month's question is: "How do you manage your email? Mine seem to take over my day..."

- Genevieve Summers, Spa & Wellness Consultant, gave us her expert insight:

Organization is the key to keeping your inbox functional:
1. Use folders and create rules to route daily reports or solicitations from distracting from more urgent matters.
2. Schedule time to review email at the beginning of your work day, midday and end of day for 15 to 20 minutes and otherwise do not have it on your computer.
3. If you receive more than one email from one individual, respond with a summary email addressing all items.
4. Archive or delete emails regularly. People rarely need emails that they keep. When in doubt, archive it and you will always be able to search for it.

Ask a Question

"I recently attended the Orlando FSA event and what a top notch group of people and a very well- organized event! I was so impressed by the attendance, the fabulous guest speaker Celeste Hilling, and the exceptional vendors present. Can't wait to attend the next one!"
Shelly Mattson, Suwelack Matrix Systems, Medskin Dr. Suwelack

"We joined the FSA and could not be more impressed with the level of commitment the team have demonstrated to develop and promote the Spa industry in Florida. Ilana's strategic vision, energy and unwavering dedication is tremendously valuable for all parties. The event we attended at the Ritz-Carlton in Orlando not only connected us with excellent properties, it also provided thought-provoking education that expanded the role we have in the life of the guest. We love how the FSA make us feel like life-long friends and a valued partner. We highly recommend anyone serious about spa in Florida to be a part of this dynamic organization."
Cherie Jackson, Jindilli

"I love FSA! This association is the classiest and most well run I ever seen. Being in the medi/spa industry I was very impressed at the extraordinary experience. I look forward to many more!"
Paula Ward Mayer, Tower Health Center Chiropractors



September is Spa Chic month in Fort Lauderdale.

What is Spa Chic? A fabulous excuse for you to relax and unwind this month with spa deals in the top locations! Enjoy $99 spa treatments (a 50% savings) for the whole month of September in Fort Lauderdale. For more information Click here!


FSA Fall Event, September 16.


Yom Kippur, September 22-23 - The Day of Atonement


Green Spa Network Congress - September 26 - 30

At Tenaya Lodge, Yosemite National Park - 8th Annual Congress GSN is a network of members constantly learning and supporting action to import their greening efforts and advancement in sustainability. This congress is being held at the iconic Yosemite, a national treasure.


Salmon With Sauteed Tomatoes
Hands-On Time 25 minutes
Total Time 25 minutes
Serves 4
  • 1 cup couscous
  • 2 pints grape tomatoes
  • kosher salt and black pepper
  • 2 tablespoons olive oil
  • 1/4 cup dill, chopped
  • 4 6-ounce skinless salmon fillets

  1. Cook the couscous according to the package directions.
  2. Heat 1 tablespoon of the oil in a large nonstick skillet over medium-high heat. Cook the tomatoes with 1/4 teaspoon kosher salt until soft, 4 to 6 minutes. Fold in dill; transfer to a plate.
  3. Season the salmon with 1/2 teaspoon each salt and pepper. Cook in the remaining oil in the skillet until opaque throughout, 4 to 6 minutes per side. Serve with the tomatoes and couscous.