Meet Our New 2017 FSA Advisory Board Member and Committee Chairs!
Advisory Board Member
Jenna Laramee, MA, BSN
Director of Spa, Ritz Carlton, Sarasota
Recently appointed to the FSA Board, Jenna has extensive experience in spa, fitness, health promotion, and occupational and health nursing. She brings over 15 years’ hospitality experience to her current role as Spa Director at the Ritz Carlton Sarasota. Prior to her move to the Gulf Coast in 2015, Jenna worked as Spa and Fitness Director at Canyon Ranch in Miami Beach, leading a renowned team recognized by SpaFinder, Travel and Leisure, and leading spas and hotels worldwide. She is originally from Massachusetts where she worked in Fitness at Canyon Ranch, Lenox as well as a Registered Nurse and Occupational Health and Wellness Manager for Berkshire Health Systems, located in Pittsfield, Massachusetts. She currently oversees Spa, Fitness, Salon, and Retail and was recently recognized as a 5-Star Leader award recipient. Her passion is being part of a Spa team that promotes the spa experience as a component to a healthy and balanced lifestyle and a community where preventive health, wellness, work-life balance and quality of life are core to its mission and to the guest experience.
Membership Committee Chair
Director of Brand & Business Development for Skin Fitness Therapy
Heather began her career in the spa industry in 2011 as a licensed esthetician, and since then, has rapidly garnered a stellar reputation as a tireless and enthusiastic spa professional, working to launch international marketing campaigns, educational literature, product development, and brand strategy. In her current position as Director of Brand & Business Development for Skin Fitness Therapy, a Florida-based skincare company, she collaborates with estheticians, spas, and physicians, both locally and internationally. Relocating from Los Angeles, California, this past year, where her career in spa and wellness began, she has quickly become immersed within the Florida spa-family, lending her business acumen to improve the regional spa network. During her free time, she enjoys cycling, hosting dinner/cocktail parties, and playing a competitive game of poker!
Membership Committee Co-Chair
Spa Director, Omni, Canyon Ranch and Waldorf Astoria
Valarie Maloff has over 25 years of spa experience. Starting her career as an esthetician and massage therapist, then moving to operations. Valarie has been the spa director at prestigious properties with Omni, Canyon Ranch and Waldorf Astoria. Now owner of VAST Spa Solutions which offers unique luxury brands to upscale spas.
Events Committee Chair
Director of Spa & Wellness Operations at Porto Vita
Mitchell Berkman is a Los Angeles native who has called Miami his home since 2002. He is the Director of Spa & Wellness Operations at Porto Vita, a private residential community in Aventura, Florida. Previous achievements include opening Turnberry Ocean Colony & the Spa at The Standard, Miami. His philosophy is, “Be sincere, successful, & make it fun.”
Prior to calling Florida his home, he traveled to more than 55 countries working with the Golden Door’s Spa at Sea, Rancho la Puerta, and the Aerobics & Fitness Association of America (AFAA). Mitchell moved to Italy fresh out of high school where he taught aerobics, co-starred in a TV fitness show, won a Media Arts Award, and ate fantastic food.
He is an AFAA certified personal trainer, aerobics instructor, and teaches yoga and mat Pilates. At age 37, Mitchell earned his B.S. degree in Organizational Management in the year 2000. He speaks Italian, Spanish, and French, and enjoys writing and performing as a SAG-AFTRA voice actor when the opportunities arise. Helping others maximize their potential is his passion and life focus.
Education Committee Co-Chair
Spa Director, Turnberry Isle Miami
Tammy is responsible for overseeing the property’s Mediterranean-style Spa & Fitness center, which has consecutively maintained its Four-Star Spa status from Forbes Travel Guide since 2004, when the spa ratings were first published. Tammy returned to Turnberry Isle Miami after opening the spa under the same position in 2001. “Tammy has established herself as a leader in the spa, fitness and wellness industry, with twenty-plus years of experience,” said Paige Koerbel, Managing Director. “Her visionary instincts in enhancing and developing world class spas, while setting trends and developing new spa treatments plays a crucial role in insuring the continued success of Turnberry Isle Miami’s award-winning spa. Prior to joining Turnberry Isle Miami, Pahel’s spa industry experience included work at 4- and 5-star spas, such as Nemacolin Woodlands, The Spa at Arizona Biltmore, Caesars Palace, New York Hilton, Aroma Wilshire Spa, Loews Miami Hotel, St. Andrews Country Club & Spa, La Torretta Lake Resort & Spa, Cinzia Spa at North Beach Plantation and Deer Lake Lodge & Spa.
Education Committee Co-Chair
Owner, Institute of Functional Performance
MS, PTA, LMT, CSCS
David is the owner of the Institute of Functional Performance (IFP), a company dedicated to providing quality and professional education and services in the areas of Fitness, Massage, Bodywork and Physical Therapy. He is licensed as a physical therapist assistant and massage therapist in the state of Florida and has been a certified personal trainer for the last 20 years. During the last 15 years, David has been training and educating hundreds of massage therapists and trainers. Today, he uses his expertise to increase and improve educational programs in the areas of health and wellness. Besides working for IFP, David is also an Assistant Professor at Miami Dade College where he is the program coordinator for the massage therapy program. Some of David’s work experience includes positions as personal trainer and massage therapist for the prestigious Turnberry Isle Resort and Club in Aventura, FL., Nunez Tennis Academy.